The fragrance M/MINK, launched in october 2010 is a collaborative effort between Byredo and creative partnership M/M (Paris). In 2009, reversing the usual idea

The fragrance M/MINK, launched in october 2010 is a collaborative effort between Byredo and creative partnership M/M (Paris).

In 2009, reversing the usual idea of receiving a brief from a client, Michaël Amzalag and Mathias Augustyniak of M/M (Paris) invited Ben Gorham of Byredo to their studio in Paris and presented him a creative direction and concept — a block of solid ink purchased in Asia, a photograph showing a Japanese master practising his daily calligraphy, and a large utopian formula that Mathias drew on Korean traditional paper.